Cetera Financial Institutions

A successful investment program is not simply about having the right products. Our people make the difference. Experience the total commitment of Cetera Financial Institutions.

Serving Institutions for More than 30 Years

Choosing a partner to help you run your wealth management program is about more than results. You need a partner who keeps you at the center and moves you forward by being proactive, innovative and responsive. We are an industry-leading, self-clearing broker-dealer, registered investment adviser and insurance agency focused solely on financial institutions and their advisors. We offer a wealth management program built around you and your customers' needs. We’ll surround you with a dedicated team, advanced technology and the proven services you need to make your wealth management offering a success. Whether you’re looking to start your program or change your partner, talk with us.

Service and Support

Access to dedicated business consultants and service professionals invested in you and your institution's success.

Self-Clearing & Technology

Benefit from an integrated platform built for financial institutions.

Client Engagement

Connect with clients through a comprehensive suite of marketing tools.

Wealth Management

Access our advisory and institutional-grade portfolio tools, education and market research.

Risk Management and Due Diligence

No one knows more about delivering investments, insurance and wealth management solutions to financial institution clients. We protect your good name with a track record we can both be proud of, combined with the due diligence and reporting you need to assure management and regulators alike. From our protocols, technology, and self-clearing platform to our rigorous product due diligence and acceptance process, your institution and team are in good hands.

All the institutions we serve have access to our due diligence manual, providing a blueprint to safeguarding your institution and its client relationships while helping to ensure the success of your investment program. But don't take our word for it. Check out the manual for yourself.

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Investment Program Regulation

Investment Program Oversight

Understand the regulation of nondeposit investment programs

The New Importance of Financial Planning, Part 3

The New Importance of Financial Planning, Part 3

How offering financial planning affects your institution—and how to reap the full benefits of delivering these services to your clients.

The New Importance of Financial Planning, Part 2

The impact of having a financial plan on client loyalty and investing behavior.

The New Importance of Financial Planning, Part 1

How do households with a written financial plan differ from the general population.

Effective Positioning & Compensation for Sales Assistants

Maximize profit from your sales assistants.

Associate Advisor Compensation Plans

An innovative, hybrid approach to hiring and retaining top advisors.

Putting LinkedIn to Work

Make the most of the largest professional social network.

Connecting Across The Ages

Millennials to inherit $41 trillion—will you inherit any?

Hiring an Associate Advisor

It time to consider hiring an associate advisor?

The Value of Financial Planning

Increase revenue within your bank or credit union.

Opportunities for Growth

Unlock untapped revenue potential for your bank or credit union.

Optimizing the Advisor-to-Client Ratio

Add advisors to your investment program to optimize revenue.

Building Your Fee-Based Business

Increase your fee-based revenue and advisory clientele.

Managing Inflation Risk

How to minimize the impact of inflation in today's markets.

See what makes affluent clients stick around.

The Revenue Potential for a New Program

Maximize your investment program's fee income.

The Broker-Dealer Conundrum

Partnering with a third-party broker-dealer versus establishing your own .

Maximizing Your Customers’ Experiences

Enhance customer experience by integrating private banking, trust and brokerage needs.

Run the Numbers

See what sets us apart as a partner for your program.

Due Diligence Manual

Your blueprint to safeguarding your institution and ensuring the success of your investment program.

Cetera Financial Institutions is a marketing name of Cetera Investment Services LLC, a self-clearing, registered broker-dealer that caters exclusively to banks and credit unions. Started in 1984 as a team of 20 bank-centric brokerage visionaries at Bankers Systems Inc., we have stayed true to our roots by only serving advisors within banks and credit unions. Our mutual success is the result of building collaborative relationships between institutions and their advisors, delivering comprehensive financial solutions to investing clients, and offering unparalleled service to financial institutions. Through Cetera Investment Advisers LLC, an SEC registered investment adviser firm, financial advisors receive a wide array of solutions and back-office support. Cetera Investment Services is a member of the Securities Investor Protection Corporation (SIPC) and the Financial Industry Regulatory Authority (FINRA).