Cetera Financial Institutions

A successful investment program is not simply about having the right products. Our people make the difference. Experience the total commitment of Cetera Financial Institutions.

Serving Institutions for More than 30 Years

Choosing a partner to help you run your wealth management program is about more than results. You need a partner who keeps you at the center and moves you forward by being proactive, innovative and responsive. We are an industry-leading, self-clearing broker-dealer, registered investment adviser and insurance agency focused solely on financial institutions and their advisors. We offer a wealth management program built around you and your customers' needs. We’ll surround you with a dedicated team, advanced technology and the proven services you need to make your wealth management offering a success. Whether you’re looking to start your program or change your partner, talk with us.

Service and Support

Access to dedicated business consultants and service professionals invested in you and your institution's success.

Self-Clearing & Technology

Benefit from an integrated platform built for financial institutions.

Client Engagement

Connect with clients through a comprehensive suite of marketing tools.

Wealth Management

Access our advisory and institutional-grade portfolio tools, education and market research.

Blog

Institution Advisor Insights provides news, thought leadership and strategies for financial advisors within financial institutions.

Read

Equity Investing Across Cycles

How economic cycles impact equity investing and which mutual funds to use for each part

Inside the Minds of Wealthy Women

What advisors need to know to attract and retain wealthy women.

Leaving Money on the Table: The Financial Institution Opportunity in Investment Services

Explore ways your institution can capture a larger share of your clients’ investible assets

How to Develop Loyal Affluent Clients

What are the key factors that make an affluent client want to commit to a financial advisor?

What Do Millennials Expect From Financial Advisors?

Do you have the correct processes and systems in place to attract, retain and serve millennials?

Investment Program Regulation

Investment Program Oversight

Understand the regulation of nondeposit investment programs

The New Importance of Financial Planning, Part 3

The New Importance of Financial Planning, Part 3

How offering financial planning affects your institution—and how to reap the full benefits of delivering these services to your clients.

The New Importance of Financial Planning, Part 2

The impact of having a financial plan on client loyalty and investing behavior.

The New Importance of Financial Planning, Part 1

How do households with a written financial plan differ from the general population.

Connecting Across The Ages

Millennials to inherit $41 trillion—will you inherit any?

Opportunities for Growth

Unlock untapped revenue potential for your bank or credit union.

Optimizing the Advisor-to-Client Ratio

Add advisors to your investment program to optimize revenue.

Building Your Fee-Based Business

Increase your fee-based revenue and advisory clientele.

See what makes affluent clients stick around.

The Revenue Potential for a New Program

Maximize your investment program's fee income.

Maximizing Your Customers’ Experiences

Enhance customer experience by integrating private banking, trust and brokerage needs.

Run the Numbers

See what sets us apart as a partner for your program.

Cetera Financial Institutions is a marketing name of Cetera Investment Services LLC, a self-clearing, registered broker-dealer that caters exclusively to banks and credit unions. Started in 1984 as a team of 20 bank-centric brokerage visionaries at Bankers Systems Inc., we have stayed true to our roots by only serving advisors within banks and credit unions. Our mutual success is the result of building collaborative relationships between institutions and their advisors, delivering comprehensive financial solutions to investing clients, and offering unparalleled service to financial institutions. Through Cetera Investment Advisers LLC, an SEC registered investment adviser firm, financial advisors receive a wide array of solutions and back-office support. Cetera Investment Services is a member of the Securities Investor Protection Corporation (SIPC) and the Financial Industry Regulatory Authority (FINRA).