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The New Importance of Financial Planning, Part 1


Advisory business at financial institutions still only accounts for less than one quarter of industry revenue. Banks and credit unions need a wake-up call to understand the urgency of the situation and the broad advantages and value that financial planning offers. Clients require more holistic advice than the piecemeal investment services often provided today.

In part one of a three-part series from Kehrer Bielan Research & Consulting, this white paper explores the characteristics of the 15,000 U.S. households that have a written financial plan obtained from a financial professional and compares them to the general population, including their

  • Demographics
  • Asset, institution and product usage
  • Attitudes towards investing