Meet Cetera Financial Institutions

Delivering comprehensive financial solutions to investing clients by building strong relationships with banks and credit unions through unparalleled service, risk management and operational efficiency.

Proven Process for Growing Investment Programs*

Choosing a partner to help you run your wealth management program is about more than results. You need a partner who keeps you at the center and moves you forward by being proactive, innovative and responsive.

We have a proven track record of growth. But don't take our word for it. The most recent CRAMER+ associates snapshot* illustrates why you should talk to us before starting or changing your investment program.

About Us

Proven Growth Track Record

We are the fastest growing third-party broker-dealer* and second-largest growing independent broker-dealer.**

*2015 Cramer+Associates

**2014 InvestmentNews

Focused Solely on Financial Institutions

We focus on financial institutions, delivering high-quality investment products, wealth management solutions and premier support.

Support $21.5 billion AUA

Our programs support more than 1,800 financial professionals in more than 400 financial institutions representing total assets under administration of $21.5 billion.

Self-Clearing Since 1991

The firm became self-clearing in 1991, forging a leading role in the burgeoning financial institution investment channel.

IRA Custodian Since 1994

Approved to act as an IRA custodian in 1994, allowing us to provide an ease in doing business through technical expertise.

Exceptional Employee and Management Tenure

Our management team averages over 12 years with the firm and over 27 years in the financial services industry.

Cetera Financial Group

We became part of Cetera Financial Group in 2010.


Connect2Clients®, the comprehensive marketing portal, launched in 2012.


DataPak®, a comprehensive client data file extract service, launched in 2014.


We launched the Talent Network, a new online advisor recruiting database and market intelligence service, in 2015.

Meet your executive team

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LeAnn Rummel
President and Chief Executive Officer
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Sean Casey
EVP, Cetera Investors
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SVP, Risk Management
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Kim Holweger
Chief Operations Officer​
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Mark Shelson
Chief Financial Officer
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Chris Reinholz
Vice President, Head of Trading
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Corey Hacker
Vice President, Planning and Advice
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Nichole Kircher
Head of Supervision
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Brian Haley
Chief Compliance Officer
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SVP, Director of New Business Development
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Regional Sales Manager & Relationship Manager Team Lead