Date: 12.12.12

To Partner or Build? Cetera Financial Institutions Explores the Broker-Dealer Conundrum

St. Cloud, MN – Cetera Financial Institutions, formerly known as PrimeVest, unveiled its newest Guide-to-Growth white paper today, examining financial institutions’ choice between partnering with a broker-dealer or establishing and maintaining an in-house broker-dealer.

Created in conjunction with Kehrer Saltzman & Associates, “To Partner or Build: The Broker-Dealer Conundrum for Mid-Size Financial Institutions,” uses data from the Federal Deposit Insurance Corporation and Kehrer-LIMRA to explore the choice and its potential economic outcomes for banks and credit unions. The white paper includes detailed analysis of key factors like supervision and compliance costs, operational requirements, technology needs, product mix, due diligence, program philosophy and more. It concludes by measuring the financial trade-offs between outsourcing and internalizing to paint the industry’s most vivid picture to date of the broker-dealer conundrum.

“Traditionally financial institutions with more than $1 billion in deposits have chosen to internalize the broker-dealer, but the related costs have climbed substantially in recent years and the increased sophistication of third-party firms is creating more interest from even the largest financial institutions,” said Cetera Financial Institutions President and CEO Catherine Bonneau. “Our recent signing of Regions Bank is a prime example of how a large institution can focus on building a high-performance, service-oriented team for their clients while leaving the rest to us. It’s a choice more large financial institutions are considering today.”

This white paper is the latest release in Cetera Financial Institutions’ Guide-to-Growth series, a comprehensive thought-leadership effort that identifies opportunities for bank and credit union investment programs to increase revenue. Guide-to-Growth provides a benchmark for financial institutions to measure investment program success, and examines the best practices common to programs that have the strongest financial results. It also details the revenue potential for banks and credit unions that are not yet selling investments.

The broker-dealer conundrum white paper is available in the Thought Leadership section at or by clicking here.

About Cetera Financial Institutions

Cetera Financial Institutions delivers customized investment and insurance solutions to more than 500 financial institutions. With its focus exclusively on banks and credit unions, Cetera Financial Institutions offers flexible program options that help deepen relationships with clients, grow fee income and fulfill financial institution goals. Cetera Financial Institutions is a member of Cetera Financial Group, Inc. For more information, see

Cetera Financial Institutions is a marketing name of Cetera Investment Services LLC, member FINRA / SIPC. Investment products are * not FDIC insured * may lose value *not financial institution guaranteed *not a deposit *not insured by any government agency.