Date: 09.19.13

Farmers and Merchants Trust Company signs with Cetera Financial Institutions

St. Cloud, MN – Cetera Financial Institutions, formerly known as PrimeVest, announced today an agreement with Farmers and Merchants Trust Company (Chambersburg, Pa.) to provide comprehensive investments, insurance and fee-based advisory solutions and support across its 26 community banking offices.

Founded in 1906, F&M Trust is the largest locally-owned and managed community bank in Franklin County, with total assets exceeding $1 billion.

The team of investment representatives at F&M Trust will include Matthew Brennan, Carole Crist, Ronald Froeschle, Avis Graham, Andrew Otto, James Probst, Rod Salter and Dennis Wilson. Marissa Pinto Burt, an Investment Adviser Representative (IAR) currently serving F&M Trust as investment and trust services market manager, will lead the program.

“We’re highly focused on delivering an integrated wealth management experience to our clients; serving them seamlessly,” said Lise Shehan, senior vice president, investment and trust services manager at F&M Trust. “In Cetera Financial Institutions, we see a partner that shares the same commitment, and also provides the tools and personalized support to live up to that commitment. From due diligence to the day-to-day attention of our relationship manager, Cetera came through our vetting process as a great choice. They give us the resources of a big firm with the personalized attention and customized tools of a boutique that truly understands the bank channel.”

“We’re looking forward to partnering with F&M Trust to achieve its growth expectations and its vision for holistically meeting clients’ wealth goals,” said Cetera Financial Institutions President and CEO Catherine Bonneau. “F&M Trust’s dovetailing of all its resources to meet clients’ wealth management needs, coupled with our talent, solutions and technology, is a recipe for success.”

With the addition of this program, Cetera Financial Institutions has now added 248 net new advisors in 2013 (as of Aug. 31).

With nearly $30 billion in total client assets, Cetera Financial Institutions is dedicated to serving banks and credit unions exclusively as part of Cetera Financial Group, one of the nation’s largest independent broker-dealer/registered investment adviser families. Approximately 450 financial institutions across the United States work with Cetera Financial Institutions to deliver investment, insurance and advisory solutions to their clients.

About Cetera Financial Institutions

Cetera Financial Institutions is a marketing name for Cetera Investment Services LLC, a self-clearing, registered broker-dealer and registered investment adviser firm that delivers customized investment and insurance solutions to approximately 450 financial institutions nationwide. With its focus exclusively on banks and credit unions, Cetera Financial Institutions offers flexible program options that helps deepen relationships with clients, grow fee income and fulfill financial institution goals. Cetera Financial Institutions is a member of Cetera Financial Group, which provides leading wealth management and advisory platforms and innovative technology for approximately 7,400 independent financial advisors nationwide.

Cetera Financial Institutions is a member of the Depository Trust and Clearing Corporation (DTCC), the Securities Investors Protection Corporation (SIPC), and the Financial Industry Regulatory Authority (FINRA). For more information, see