Date: 04.13.16

Cetera Financial Institutions is Awarded Three Bank Insurance & Securities Association Technology Innovation Awards

Cetera Financial Institutions is Awarded Three Bank Insurance & Securities Association Technology Innovation Awards

This Award, Given to the Firm’s Mobile Solution, RightBRIDGE® and Pentameter® Programs, Recognizes Leadership in the Advancement of the Financial Services Industry’s Products, Services and Platforms

St. Cloud, MN – Cetera Financial Institutions, a firm with Cetera Financial Group (Cetera) focused exclusively on banks and credit unions, announced today that its Mobile Solution, offered through Broadridge Financial Solutions, Inc., as well as its RightBRIDGE® and Pentameter® programs, were each awarded a Bank Insurance & Securities Association (BISA) Technology Innovation Award during the 2016 BISA Annual Convention. This is Cetera Financial Institutions’ third year taking home this honor, having won last year for its DataPak® service offering.

BISA is the leading financial services industry association dedicated to serving those responsible for the marketing, sales and distribution of securities, insurance and other financial products and advisory services through the bank channel. At its yearly convention, the association’s Technology Innovation Award spotlights a company for its commitment to advancements in technology-based solutions for the industry.

“Delivering information and engaging customers when and how they want to be served is critical to enhancing the experience investors have with our financial institutions. We like to empower our advisors to be more efficient in modeling client behavior and can utilize the tools and resources we provide to do better targeted marketing, achieve greater growth, drive profitability and more,” commented Catherine Bonneau, President and Chief Executive Officer of Cetera Financial Institutions.

Broadridge Mobile enables Cetera Financial Institutions to rapidly deploy a distinctively branded, unified advisor and client experience that leverages Broadridge’s proven enterprise mobile technology platform. It is designed to increase collaboration, optimize data management and deliver an integrated experience to its advisors and investors on a single global platform. RightBRIDGE is a powerful new tool that will help Cetera Financial Institutions’ bank and credit union advisors work their existing book of business easily and efficiently. This is a suggestion engine that uses sophisticated business intelligence to consistently evaluate a financial professional’s book of business and identify the highest priority suggestions most appropriate for each client. Additionally, Pentameter is a comprehensive practice management system coupled with an integrated consulting process the Cetera network launched to provide its investment programs with an innovative, centralized reporting dashboard.

Sean Casey, Executive Vice President and Director of Business Development for Cetera Financial Institutions, said, “Our goal is to continuously expand on our vision of providing a holistic ecosystem of tools and services to help bank advisors build and strengthen their line of work for the long term. We do that with a combination of analytics, value-added resources, and strategic planning, thereby empowering our investment programs to become true CEOs of their business.”

About Bank Insurance and Securities Association

The Bank Insurance and Securities Association (BISA) is the leading financial services industry association dedicated to serving those responsible for the marketing, sales and distribution of securities, insurance, and other financial products and advisory services through the bank channel. Member companies include depository institutions of all sizes, their broker/dealer and mutual fund subsidiaries, third-party marketing companies, product manufacturers and firms providing products, technology or services to support these enterprises. Learn more at www.BISAnet.org.

About Cetera Financial Institutions

Cetera Financial Institutions is a marketing name of Cetera Investment Services LLC, a self-clearing registered broker-dealer who delivers customized investment and insurance solutions to nearly 400 financial institutions nationwide. Cetera Financial Institutions helps institutions expand their financial offerings, which allows clients to pursue their financial goals through a holistic approach while delivering sound and strong financial solutions. Through Cetera Investment Advisers LLC, an SEC registered investment adviser firm, financial advisors receive a wide array of solutions and back-office support, so that they can focus on their clients.

Cetera Investment Services and Cetera Investment Advisers are part of Cetera Financial Group®, a leading network of independent retail broker-dealers. Cetera Investment Services is a member of the Securities Investor Protection Corporation (SIPC) and the Financial Industry Regulatory Authority (FINRA). For more information, see ceterafinancialinstitutions.com.

About Cetera Financial Group

Cetera Financial Group® is a leading network of independent retail broker-dealers empowering the delivery of objective financial advice to investors across the country through trusted financial advisors and financial institutions. The network is comprised of ten firms: four legacy Cetera-branded firms (Cetera Advisors, Cetera Advisor Networks, Cetera Investment Services, marketed as Cetera Financial Institutions, and Cetera Financial Specialists) along with First Allied Securities, Investors Capital, Legend Equities Corporation, Summit Brokerage, VSR Financial Services and Girard Securities.

Cetera Financial Group is the second-largest independent financial advisor network in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions. Cetera Financial Group delivers award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, and innovative technology to approximately 9,500 independent financial professionals and over 500 financial institutions nationwide. Through its distinct firms, Cetera Financial Group offers the benefits of a large, established broker-dealer and registered investment adviser, while serving independent and institutions-based financial advisors in a way that is customized to their needs and aspirations. Cetera Financial Group is committed to helping advisors grow their businesses and strengthen their relationships with clients. For more information, visit www.ceterafinancialgroup.com.

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