Cetera Financial Group Names LeAnn Rummel President of Cetera Financial Institutions
Newly-Named President to Focus on Growth Initiatives and Expansion of Wealth Management Capabilities for Bank-Owned RIAs and Trust Departments of Financial Institutions
CEO Catherine Bonneau to Focus on Cetera Financial Institutions’ Strategic Efforts and Cetera Network-Level Matters
St. Cloud, MN – Cetera® Financial Institutions (“CFI”), a member of Cetera Financial Group® ("Cetera")*, a leading network of independent broker-dealer firms, announced today that LeAnn Rummel has been named president of Cetera Financial Institutions. In her new role, Ms. Rummel will oversee all aspects of the firm's operations and will spearhead the execution of CFI’s growth initiatives and the further development of its wealth management platform for banks and credit unions. She will report directly to Catherine Bonneau, who remains CEO of Cetera Financial Institutions, focused on the firm's strategic efforts, including enhancement of its longstanding self-clearing capabilities, and Cetera's network-level strategic initiatives.
Cetera Financial Institutions is a leading broker-dealer providing customized investment and insurance solutions focused exclusively on the bank and credit union channel, serving financial institutions across the country.
Ms. Bonneau commented, “We congratulate LeAnn Rummel on her appointment as the new president of Cetera Financial Institutions.LeAnn’s promotion to this role is the culmination of an impressive list of achievements that have earned her an exceptional reputation and immense respect within our industry and among our institutions and their advisors. I am enthusiastic about the efforts LeAnn will commit towards enhancing CFI's growth and the quality of the overall client experience the firm provides.LeAnn will also implement the development of our expanded wealth management platform, including the addition of a digital advice component, and enhance our services for trust departments and registered investment advisory (RIA) firms, an important growth initiative for CFI’s future.”
A veteran senior executive with over 30 years of financial services industry experience, Ms. Rummel joined PrimeVest Financial Services, which later became Cetera Financial Institutions, in 1992. Most recently, she served as CFI’s national sales director, a role in which she oversaw all sales functions, including financial institution relationship management, sales support, product management, Rep on Demand®, representative recruitment, sales supervision and strategic partner relations. She previously also served as vice president of the financial institution channel and product marketing for ING Advisors Network’s marketing team.
In addition to her role as CFI president, she is part of the firm’s Executive Committee and acts as president of its insurance agencies. Ms. Rummel also serves as a board member for the Bank Insurance Securities Association (BISA). In 2014, she was inducted into BISA’s Circle of Excellence, which honors outstanding professionals for their commitment to the insurance and securities industry. She holds Series 7, 24 and 63 securities registrations, as well as insurance licenses, and received a Bachelor of Science in business administration from Iowa State University.
Ms. Rummel said, “I look forward to my expanded duties at CFI, which will encompass all aspects of the firm's day-to-day operations and a continued emphasis on supporting the success of the financial institutions we serve. I am particularly excited to work on driving forward key strategic initiatives that will reinforce the unique industry leadership position that Cetera Financial Institutions has built over the years.Following the successful completion of Cetera’s recent strategic transformation process, we couldn’t be more enthusiastic about delivering industry-leading services to the financial institutions we work with, whichmirrors the excitement for our future across the Cetera network."
About Cetera® Financial Institutions
Cetera Financial Institutions is a marketing name of Cetera Investment Services LLC, a self-clearing registered broker-dealer that delivers customized investment and insurance solutions to financial institutions nationwide. Cetera Investment Services helps institutions expand their financial offerings, which allows clients to pursue their financial goals through a holistic approach while delivering sound and strong financial solutions. Advisory services are offered through Cetera Investment Advisers LLC, an SEC registered investment adviser firm, where financial advisors receive a wide array of solutions and back-office support, so that they can focus on their clients.
Cetera Investment Services and Cetera Investment Advisers LLC are members of Cetera Financial Group®, which provides leading wealth management and advisory platforms and innovative technology to financial advisors and financial institutions nationwide. Cetera Investment Services is a member of the Depository Trust and Clearing Corporation (DTCC), the Securities Investor Protection Corporation (SIPC), and the Financial Industry Regulatory Authority (FINRA). For more information, see www.ceterafinancialinstitutions.com.
About Cetera Financial Group®
Cetera Financial Group ("Cetera") is a leading network of independent retail broker-dealers empowering the delivery of objective financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is the second-largest independent financial advisor network in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions.
Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations. Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support and innovative technology. For more information, visit www.ceterafinancialgroup.com.
* "Cetera Financial Group" refers to the network of retail independent broker-dealers encompassing, among others, Cetera Advisors, Cetera Advisor Networks, Cetera Financial Institutions, Cetera Financial Specialists, First Allied Securities, Girard Securities, The Legend Group and Summit Brokerage Services.
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