Date: 03.09.17

Cetera Financial Group and Cetera Financial Institutions Welcome American Savings Bank to Cetera's Institutional Services Platform

Leading Hawaii Bank Signs with Cetera Financial Institutions to Refocus its Wealth Management Program, Enhance Advisory Services, and Maximize Client Relationships

Los Angeles, CA and St. Cloud, MN –Cetera Financial Group® ("Cetera")*, a leading network of independent firmssupporting the delivery of objective retail financial advice, and Cetera Financial Institutions today announced that American Savings Bank (ASB), one of Hawaii’s leading financial institutions, has signed a contract to transition its wealth management program to the Cetera Financial Institutions platform. Cetera Financial Institutions is the Cetera Financial Group firm specifically focused on serving the wealth management programs of banks and credit unions.

The new relationship will enable American Savings Bank to significantly refocus its wealth management program to provide more holistic client offerings. These offerings will include enhanced financial planning and advisory services to better penetrate and maximize its client relationships; and better training and utilization of its corps of financial advisors and licensed bankers selling investment and insurance products. The transition is expected is be completed in April 2017.

Headquartered in Honolulu, Hawaii, American Savings Bank is one of Hawaii’s leading financial institutions, with approximately $6.1 billion of assets and 51 branches across the state. Its wealth management program has approximately $1 billion in investment assets.

LeAnn Rummel, President of Cetera Financial Insitutions, said, “We are very pleased to welcome American Savings Bank to Cetera Financial Institutions. With the advent of major changes affecting the financial advice industry, ASB has a tremendous opportunity to better serve its clients, and to establish deeper client relationships, by converting its wealth management program to a more holistic model emphasizing financial planning, life insurance, and fee-based advice. We look forward to working with ASB to provide a robust platform of quality investment solutions, along with technological capabilities appropriately designed for bank-based services, that will support their aspirations and fulfill their clients’ financial needs.”

Tab Bowers, Executive Vice President, Marketing & Business Development, for ASB, said, “We are excited to join forces with Cetera Financial Institutions, and benefit from their dedicated focus on meeting the particular needs of institutional wealth management programs. Cetera’s understanding and preparation for upcoming regulatory changes, in whatever form they may ultimately emerge, gives us full confidence that we will not only be well prepared but will also be able to greatly enhance our client offerings and relationships. We look forward to taking advantage of Cetera’s many technological tools and resources, which will enable us to better analyze and optimize client information, thus providing our customers with a more fully integrated online banking experience. We also look forward to utilizing the multiple tiers of advisor engagement enabled by Cetera’s platform.”

About American Savings Bank

Based in Honolulu, Hawaii, American Savings Bank has been serving Hawaii’s businesses and communities since 1925. It provides a full range of financial products and services, including business and consumer banking, home loans, insurance, and investments. ASB is one of Hawaii’s leading financial institutions, with e-banking services and branch locations throughout the state.

ASB matches its exceptional customer experience with an employee experience that has garnered local and national awards. ASB has been recognized locally as one of the “Best Places to Work” by Hawaii Business Magazine for eight consecutive years and honored nationally as one of the “Best Banks to Work For” by American Banker Magazine. For more information, visit

About Cetera Financial Institutions

Cetera Financial Institutions is a marketing name of Cetera Investment Services LLC, a self-clearing registered broker-dealer that delivers customized investment and insurance solutions to financial institutions nationwide. Cetera Investment Services helps institutions expand their financial offerings, which allows clients to pursue their financial goals through a holistic approach while delivering sound and strong financial solutions. Advisory services are offered through Cetera Investment Advisers LLC, an SEC registered investment adviser firm, where financial advisors receive a wide array of solutions and back-office support, so that they can focus on their clients.

Cetera Investment Services LLC and Cetera Investment Advisers LLC are members of Cetera Financial Group, which provides leading wealth management and advisory platforms and innovative technology to financial advisors and financial institutions nationwide. Cetera Investment Services is a member of the Depository Trust and Clearing Corporation (DTCC), the Securities Investor Protection Corporation (SIPC), and the Financial Industry Regulatory Authority (FINRA). For more information, see

About Cetera Financial Group

Cetera Financial Group ("Cetera") is a leading network of independent firms empowering the delivery of objective financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is the second-largest independent financial advisor network in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations.Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support and innovative technology.For more information, visit

* "Cetera Financial Group" refers to the network of independent retail firms encompassing, among others, Cetera Advisors, Cetera Advisor Networks, Cetera Investment Services (marketed as Cetera Financial Institutions), Cetera Financial Specialists, First Allied Securities, Girard Securities, and Summit Brokerage Services.

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