Date: 08.04.16

Cetera Financial Group and Cetera Financial Institutions Announce Recruitment of Seneca Savings and Financial Quest

Cetera Financial Institutions to Empower Expansion of Wealth Management Solutions and Services Offered by Successful Community Bank Based in Baldwinsville, New York

Los Angeles, CA and St. Cloud, MN –Cetera Financial Group® ("Cetera")*, a leading network of independent broker-dealer firms, and Cetera® Financial Institutions today announced that Seneca Savings (“Seneca”) and Financial Quest, Seneca’s wholly-owned wealth management subsidiary, have joined Cetera Financial Institutions, which is specifically focused on serving the wealth management programs of banks and credit unions. The new relationship will enable Seneca and Financial Quest to significantly expand the breadth of their investment solution offerings and improve the depth and quality of the wealth management services they provide.

Headquartered in Baldwinsville, New York, Seneca Savings is a community bank with additional locations in North Syracuse and Liverpool, New York. Established more than 85 years ago, Seneca Savings today has over $148 million in assets and offers a wide range of wealth management solutions. These include investment products such as stocks, bonds, mutual funds, alternative investments and annuities, as well as insurance solutions covering life, disability, long-term care, health plans, employee benefits, retirement planning, estate taxes, and education.Under the direction of its recently appointed president, Greg Boshart, the wealth management program currently has two advisors, and is working to grow this number with enhanced recruitment efforts.

R. Lawrence “Larry” Roth, Chief Executive Officer of Cetera Financial Group, stated, "We congratulate both Cetera Financial Institutions and Seneca on their new association, and we're excited to continue our strong recruiting momentum across the Cetera firms.We're confident that Cetera's combination of industry-leading resources and unique broker-dealer brands and cultures will continue to translate into robust recruiting opportunities across the board for our firm."

“We are pleased to welcome Seneca Savings to our circle of bank and credit union clients. By joining with Cetera Financial Institutions, Seneca can now offer its clients a far more extensive mix of investment solutions than it previously could make available, as well as an enhanced range of quality investment-related services,” commented Chief Executive Officer of Cetera Financial Institutions, Catherine Bonneau.

Joseph G. Vitale, President and Chief Executive Officer of Seneca Savings, has high hopes for this new association and said, “Our transition to Cetera Financial Institutions’ broker-dealer platform has inaugurated a sea change within our wealth management program. Seneca Savings can now provide a robust, full-service investment program with a breadth of products and solutions to encompass virtually every aspect of our clients’ financial lives. We are also thrilled to have access to a complete, state-of-the-art wealth management infrastructure, including enhanced technology and reporting, marketing, and back-office support systems. This new relationship will not only improve our customer experience but we expect it will also result in better business analysis and generate meaningful new revenues for Seneca, both from within our current customer base and from new customers as well.”

About Seneca Savings

Based in Baldwinsville, New York, Seneca Savings provides comprehensive personal and commercial banking services to communities in Central New York. Through its association with CFI, Seneca Savings and its wholly owned wealth management subsidiary, Financial Quest, Inc., offer a range of wealth management solutions, including investments, insurance, employee benefits, and planning for major financial occurrences. In addition to its headquarters in Baldwinsville, Seneca’s branch offices are located in North Syracuse and Liverpool, New York. The company was founded in 1928.

About Cetera® Financial Institutions

Cetera Financial Institutions is a marketing name of Cetera Investment Services LLC, a self-clearing registered broker-dealer that delivers customized investment and insurance solutions to financial institutions nationwide. Cetera Investment Services helps institutions expand their financial offerings, which allows clients to pursue their financial goals through a holistic approach while delivering sound and strong financial solutions. Advisory services are offered through Cetera Investment Advisers LLC, an SEC registered investment adviser firm, where financial advisors receive a wide array of solutions and back-office support, so that they can focus on their clients.

Cetera Investment Services and Cetera Investment Advisers LLC are members of Cetera Financial Group, which provides leading wealth management and advisory platforms and innovative technology to financial advisors and financial institutions nationwide. Cetera Investment Services is a member of the Depository Trust and Clearing Corporation (DTCC), the Securities Investor Protection Corporation (SIPC), and the Financial Industry Regulatory Authority (FINRA). For more information, see www.ceterafinancialinstitutions.com.

About Cetera Financial Group®

Cetera Financial Group ("Cetera") is a leading network of independent retail broker-dealers empowering the delivery of objective financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is the second-largest independent financial advisor network in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations.Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support and innovative technology.For more information, visit www.ceterafinancialgroup.com.

* "Cetera Financial Group" refers to the network of retail independent broker-dealers encompassing, among others, Cetera Advisors, Cetera Advisor Networks, Cetera Investment Services, marketed as Cetera Financial Institutions, Cetera Financial Specialists, First Allied Securities, Girard Securities, Legend Equities Corporation and Summit Brokerage Services.

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