Date: 01.23.14

Cetera Appoints Mukesh Mehta Chief Information Officer

Expands Technology Team to Drive Next Generation of Service Capabilites and Advisor Growth

Los Angeles, CA – Cetera Financial Group today announced a significant expansion of its technology leadership team, naming Mukesh Mehta chief information officer and announcing several new executive hires that will help further expand the technology supporting its advisor’s businesses and develop sophisticated new client-facing tools. In his new role as chief information officer, Mr. Mehta will join the company’s executive team and have oversight of all aspects of information technology at Cetera.

The company also announced that Leda Csanka, who previously served as senior vice president and CIO, will move into the newly-created role of chief technology officer and report to Mehta. In her new position, Ms. Csanka will focus on Cetera-affiliated advisors’ interactions with the company’s technologies. Collectively, these moves reflect Cetera’s ongoing commitment to providing industry-leading technology capabilities and an outstanding user experience to its advisors and their clients.

Mr. Mehta brings vast experience in the development and delivery of trading and order management platforms, market data, and middle and back office systems to his role at Cetera. Before joining the company, Mr. Mehta served as managing director and chief information officer, institutional, for TD Ameritrade, where he led application development services supporting all of TD Ameritrade’s institutional business. Prior to that, Mr. Mehta spent nearly a decade at Charles Schwab & Co., where he served in progressively senior technology leadership positions. Most recently, he served as senior vice president & head of IT, Schwab Institutional, Product Development & Technology.

Valerie Brown, chief executive officer of Cetera Financial Group, said, “We are tremendously excited to welcome Mukesh Mehta, one of our industry’s most talented technology executives, to our team as chief information officer. Mukesh’s experience as a leader and innovator in the financial services technology space will provide us with even greater momentum as we seek to continually improve every aspect of our technology platform for our advisors and their clients.”

Ms. Brown continued, “Just as importantly, Mukesh believes in how we do business at Cetera, and will be a great fit with the strong culture we have developed. The values he upholds for himself personally and professionally perfectly mirror our core values in seeking to help our advisors and their clients achieve their goals.”

Mr. Mehta said, “I am honored to be joining the management team at Cetera Financial Group. Cetera has built a platform that is 100 percent focused on helping its advisors grow and succeed, and I am very excited to join such an incredibly talented and passionate team in expanding and strengthening that platform to help advisors and their clients continue to thrive in the years ahead.”

As part of this announcement, Cetera also reported that Mohan Gurupackiam, Derek Gledhill and Sandy Coffey have joined the company’s technology team as vice president, head of applications, delivery & operations; senior director, advisor workstations; and head of IT finance and governance, respectively. Mr. Gurupackiam’s experience includes nearly 14 years at E*Trade Financial Corporation, where he served most recently as director, software engineering. Mr. Gledhill has spent more than 20 years in the financial services industry, and held the position of vice president, broker workstation, advice and wealth management at Ameriprise Financial prior to joining Cetera. Ms. Coffey comes to the company from American Honda Motor Co., where she served as an IT executive for American Honda Finance Corporation / Honda Canada Finance, Inc.

Ms. Brown concluded, “As the technology landscape evolves, we must continue to reinvest in the people, platforms and processes that best support our advisors, their clients and their dynamic business needs. The significant enhancements we’ve announced today to our technology team will enable us to accelerate our pace of innovation and continue to strengthen the foundation we have built for our advisors and their clients.”

About Cetera Financial Group

Cetera Financial Group is one of the nation’s largest privately-held families of firms, which provide award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, and innovative technology to approximately 7,400 independent financial professionals and nearly 600 financial institutions nationwide. Through its four distinct firms, Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Financial Specialists LLC, and Cetera Investment Services LLC (Cetera Financial Institutions), Cetera offers the benefits of a large, established and well-capitalized broker-dealer and registered investment adviser, while serving advisors in a way that is customized to their unique needs and aspirations. Cetera is committed to helping advisors grow their business and strengthen their relationships with clients. For more information, visit www.Cetera.com

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